Guide to Beer Pricing

Many new breweries don’t carefully track the cost of their individual beers they brew and as a result incorrectly price their beer on assumptions rather than numbers. Some beers simply cost more to produce whether it is ingredients used, the amount of certain ingredients or techniques like barrel aging. The price of each of your beers at your new brewery need to reflect these realities so your profit margins are in line with your costs. Our numbers guru Audra Gaiziunas will share the lessons she’s learned over the years helping breweries set their prices.

PDF of Presentation Slides: https://byo.com/wp-content/uploads/Beer-Pricing-NanoCon.pdf